Manchester United announce sleeve sponsor
Manchester United have announced their first ever sleeve sponsorship deal with American company Kohler.
Under the terms of the multi-year global deal, worth a reported UK£10 million per year, the US manufacturing company’s logo will feature on the left sleeve of both the men’s and newly-formed women’s teams. The partnership also includes joint participation on game day activities, ‘innovative’ improvements to club facilities, global sustainability and social responsibility projects, and other partner collaborations with United fans and Kohler customers.
United will sport Kohler-branded shirt sleeves for the first time when the men’s team play the opening fixture of their summer tour against Club America in Phoenix, Arizona. The news comes after the English Football Association (FA) in May approved United’s application to form a team in the second-tier Women’s Championship and marks the newly formed side’s first sponsorship deal.
Richard Arnold, managing director at Manchester United, said: “Our shirt is much more than what we wear, it embodies the passion of our fans and their allegiance to the club.”
Kohler was established in 1873 and its insignia will debut on United's new home shirt in their first pre-season tour fixture against Club America in Phoenix, Arizona on July 19.