Premier League side Manchester United has announced a new partnership with the Alibaba Group.
The partnership will see United content presented and localized on multiple Alibaba platforms across China, giving fans access to in-depth club content. The content will be available to around 700 million consumers across Alibaba’s platforms and promoted through different channels.
Manchester United Group Managing Director, Richard Arnold said: "We are proud of our passionate and loyal following around the world and our Chinese fans are a huge part of that.
"We are always looking for new ways to engage with fans there. We look forward to working with Alibaba to further grow our fan base in China and building on other areas of the partnership in the near future."