English Premier League club Everton have reportedly announced the end of their association with Kenyan online betting company SportPesa.
The deal was signed back in May 2017 and it is currently in the second season of what was originally a five-year deal; at the time the partnership was massive for Everton and it was deemed to be worth £7 million a year.
According to a report from Inside World Football, SportPesa have agreed to end their sponsorship deal the Toffees and a new partner is set to be announced next season.
“This has been a difficult decision but one that allows us to best deliver on our commercial plan and to grasp the new opportunities now open to us,” said a club spokesperson.
“The Club would like to thank SportPesa for all of the work that has been done together. Our partnership has seen our first team visit Africa on two occasions, as well as former players and Club staff take part in numerous activations in the region.
"This has allowed us to grow our own footprint in Africa and further strengthen our special relationship with the continent.”