South African public-service broadcaster SABC has acquired a package of free-to-air Bundesliga rights in South Africa for the next two seasons.
The recently-signed deal includes rights to one fixture per matchweek for the 2020-21 and 2021-22 Bundesliga campaigns, alongside ancillary content in the form of a weekly preview show and the Bundesliga highlights programme.
The rights are platform-neutral with matches being broadcast on the SABC 3 channel and live on the SABC Sport website. The SABC will also broadcast radio commentary of selected matches throughout the duration of the deal, which was agreed by Bundesliga International, the league’s international commercial arm.
Last week it was announced that Canal Plus Afrique, African subsidiary of the French pay-television broadcaster, had agreed on a three-season deal for the French-language rights across sub-Saharan Africa for the 2020-21 to 2022-23 cycle.
The Bundesliga rights now accompany the Olympic Games and the Premier Soccer League as SABC properties. At the start of 2020, the broadcaster acquired the rights to a host of events held by Athletics South Africa.
Robert Klein, chief executive at Bundesliga International, said: “We are very excited to partner with SABC to bring Germany’s top league to South Africa’s vibrant, passionate community of football fans. With consistently more goals than Europe’s other top leagues, we know that viewers will be hooked by the exciting brand of football played in the Bundesliga and we are excited to use this partnership with SABC to reach more South Africans than ever before.”
This is a major coup for the SABC who will be happy to bring the most goal-filled European leagues to South African television audiences. The Bundesliga also happens to be the home of newly-crowned European Champions Bayern Munich.
The Bavarian teams get their German title defence underway against Schalke on September 18th.
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