Premier League side Chelsea have announced connectivity company Three UK as their new official partner from next season.
The club's five-year association with Yokohama tyres will come to an end at the end of the current campaign, and they have not taken time to find a new shirt sponsor.
The two parties have signed a three-year deal to that effect, with the company's logo set to appear on all of Chelsea’s shirts from 2020/21, including the men's team, women and academy sides.
Chelsea Football Club chief executive Guy Laurence was happy to announce the deal, suggesting the two parties were 'natural partners'.
"Mobile technology has revolutionised the way football clubs and supporters interact with each other which makes Chelsea FC and Three such natural partners," the CEO said.
"With Three, we have found a partner, who share our passion for innovation and we are delighted to have them on board and on our shirts," he added.
Dave Dyson, CEO of Three UK said;
"Chelsea FC is a great match for Three – we share the same values and are both playing to win. This partnership is a great way to kick off 2020 when we are building the UK’s fastest 5G network and Chelsea are building the best team,"
In addition to the above shirt deal, Three will also provide 5-G internet at Stamford Bridge for the period of their new deal.
This deal comes a few hours after the club confirmed that they will continue their partnership with Japanese company Yokohama, who will become their Official Tyre partners.
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