Ever stylish French giants Paris Saint Germain have inspired football marketing with another edgy kit design.
In what is a new trend from the globe's biggest football clubs like Barcelona, Real Madrid, Bayern Munich, Manchester United and Juventus - PSG have realesed a fourth kit in the middle of the season.
The bold pink and blue jersey was unveiled by the French champions via soclal media on Friday. The club confirmed the new design is another innovative collaboration with American Basketball iconic brand, Jordan.
"Paris Saint-Germain and Jordan Brand, exclusive partners since 2018, are releasing a Spring-Summer 2021 lifestyle collection," PSG confirmed on its website.
"Developed around a visionary fourth jersey inspired by the Milky Way, this collection illustrates the new dimension in which the capital's club is evolving.
"Symbolising the ambition of Paris Saint-Germain as the first club of the new generation, the range also underlines the will of a club that dares, a club that is avant-gardiste and pioneering, pushing the limits and innovating internationally, creating and inspiring," added the club.
Meanwhile, PSG, now led by Mauricio Pochettino, lead Ligue 1 by goal difference after 21 games played.