Whether it's on the field or off, Cristiano Ronaldo and Lionel Messi constantly seem to be in a race.
If it isn't the competition for the Ballon d'Or or the Golden Shoe, it's the popularity stakes, and the Argentinian has come in second position to his arch-rival on this occasion.
According to the Daily Mirror, Ronaldo has led the Instagram rich list for the first time, with Messi, the only other footballer in the top 10, in eighth place.
With 308 million Instagram followers, it's no wonder that Ronaldo can earn up to £1.2 million per post to promote companies, according to Hopper HQ, as reported by the Daily Mirror.
Messi, on the other hand, costs a pittance of £798,011 each post.
In 16th place, Neymar is even further down the pecking order, indicating that the Brazilian's influence and popularity are waning.