The Coca-Cola Company extend partnership with clubs Lille and PSV
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The Coca-Cola Company extend partnership with clubs Lille and PSV

Multinational beverage company Coca-Cola have signed official supplier deals with French Ligue 1 outfit Lille OSC and Dutch Eredivisie club PSV Eindhoven.

Coca-Cola will be the drinks supplier at Lille's Pierre Mauroy Stadium from 2020/21 to 2022/23 respectively.

PSV, on the other hand, see their contract with Coca-Cola European Partners (CCEP) being extended for an additional five years - 2020/21 to 2024/25.

CCEP markets approximately 15 brands across the Netherlands, including that of Coca-Cola, Fanta, Sprite, Fuze Tea, Chaudfontaine and Aquarius.

Martijn van Weele, associate director for hotels, restaurants and cafés at CCEP Netherlands, said: “Based on our strong A-brands and a varied and balanced range, we can continue to add value in a responsible manner in the coming years.

"Our joint focus on sustainability plays an important role in this.”

Source: Sport Business

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