Chelsea FC have announced a new partnership with Amber Group, a global leader in digital asset products and infrastructure.
Amber Group will become the club’s official sleeve partner, with the logo of WhaleFin – the company’s flagship digital asset platform – emblazoned across the kit of both the men’s and women’s teams from the start of the 2022/23 season.
"This is a hugely exciting partnership for the club, which aligns us with one of the most advanced digital asset companies in the world.
"As Amber Group continue to expand coverage of their platform globally, they will now have the ability to not only speak to the hundreds of millions of loyal Chelsea fans around the globe but also be seen by the billions who tune into the Premier League each season," said Guy Laurence, Chelsea FC Chief Executive.
Amber Group is a leading digital asset platform operating globally with offices in Asia, Europe, and the Americas.
The firm provides a full range of digital asset services. Amber Group is backed by prominent investors including Sequoia, Temasek, Paradigm, Tiger Global, Dragonfly, Pantera, Coinbase Ventures, and Blockchain.com.