Manchester City and Koren tyre giant, Nexen Tire, have renewed their partnership, the club has confirmed.
The two sides got into the partnership in 2015, and currently serve both the men’s and women’s teams, elite development squad, and esports players.
The deal has also seen extensive collaborations across various points, mainly digital content campaigns and grassroots football programmes around the world.
City Football Group CEO Ferran Soriano said;
"We have been impressed by Nexen Tire’s ambition for creating exciting digital content campaigns, as well as sharing City’s passion for providing young people around the world with opportunities to play the sport that they love,"
Manchester City has announced it has renewed its strategic partnership with @NexenTireUSA, taking the partnership into its third term through the new multi-year deal.— Manchester City (@ManCity) September 16, 2020
🔷 #ManCity https://t.co/MZv5VeiOgm
Travis Kang, Global CEO of Nexen Tire, on his part said:
“We first partnered with Manchester City in 2015 after seeing the immense potential of the club and many opportunities ahead. Over the past five years, our relationship has grown from strength to strength, and we have also been able to boost our presence in the global market,"
The partnership made history in March 2017 when City became the first Premier League club to announce a sleeve partner, with the trend becoming the new norm.
The new deal will see the partnership extended even further, with the women's team set to have the Nexen Tire brand on their sleeves for all domestic competitions as well as the men's training kits.