Rangers manager Steven Gerrard believes the competition in the squad has revived Alfredo Morelos' form this season as per Sky Sports reports.
Morelos had been heavily linked with a move away from the club in the summer but decided to remain put at Ibrox.
Gerrard has managed to make use of his front three as he has been afforded the players and it has proven successful domestically and abroad.
The Liverpool legend expressed his sentiments regarding Morelos: "He came on, he was hungry, he couldn't wait to get on, and he's come on and delivered.
"I think that's the last three games now - (Kemar) Roofe's obviously scored a fantastic goal, Jermain Defoe's stepped up the plate and scored a fantastic goal, and then it was Alfredo's turn.
"I think in previous seasons and at previous times we've probably overused Alfredo, because of our lack of options in the forward area.
"But now we've got competition for places, we've people ready to come in, people are hungry - there are probably a few in there that want to play more, so we're in a good place in that area."