Football Kenya Federation has unveiled a new sponsor for Kenya football second tier; the National Super League.
In an unveiling done in one of the Nairobi Hotel on Tuesday, FKF confirmed that betting firm Betika will officially be the league’s main sponsors to a tune of Ksh 90 Million for three years; the league now rebranded to Betika Super League.
John Mbatiah, the firm’s Commercial Head said: “This partnership confirms our commitment to investing in the community through sports, arts, and culture with football being a key focus. Through this, we aim to improve the standards of the game as we nurture talent both at the grassroots and national levels.
“We also believe we can influence positive change among the youth through creating an atmosphere of talents and skills development in sports. These are the same players who will hopefully steer Kenya to qualify for the 2022 World Cup.”
On his part, FKF President Mr. Nick Mwendwa said: “Today we mark yet another milestone by launching a partnership for our NSL Clubs which we believe will go a long way towards not only easing the clubs’ financial obligations but also increasing the leagues’ monetary incentive.”
Under the sponsorship, each of the 20 competing teams will get Ksh 1M and in-kind provision of uniforms, financial support, kits, balls, nets, and other sports equipment.