Betting firm Betway will be the official sponsors of the FKF Shield Cup with the competition changing its name to FKF Betway Shield Cup.
According to Football Kenya Federation President Nick Mwndwa, the three-year deal is worth Ksh 15M a year with a total of 64 teams having confirmed participation.
"This is another opportunity for the less known teams to showcase what they do. I want to thank Betway for coming on board to help us at a time when football in the country is struggling. I'm urging other cooperates to come on board and support football in the country," Mwendwa said.
Kenyan Premier League
The Kenyan Premier League take over next year was another subject that Mwendwa touched as he urged the clubs to do all they could to attract sponsors to their teams who he said were in dire need of help.
"At the end of this year we will be taking over the management of the league and I hope that by then we will have got someone to sponsor the league. Teams more so from the sugarbeet are struggling after their sponsor's support and they need help.
"Other teams are losing players for free since they are unable to pay them and because of this, I urge the club's to work round the clock to get people (sponsors) who can help them," Mwendwa added.
The Shield Competition sis slate to Kick Off on the weekend of January 18/19 in different fields across the country.