Football Kenya Federation President Nick Mwendwa has confirmed that the Kenyan Premier League has a new sponsor in Betking.
The deal, according to Mwendwa is worth KES 1.2 Billion for a period of five years with each club in Kenya’s top-flight expected to receive KES 8M a year for this period; the partnership slated to Kick off when FKF takes over the league duties from September 2020.
While making the announcement on Thursday, Mwendwa said: “I am happy today to announce BetKing Kenya as our title sponsor in the biggest deal in our history. Our players and club officials have had it rough over the past few years because of an underfunded league.”
The move will now see the league renamed to BetKing Premier League from next season with FKF confirming that part of the money will be channelled to the Women’s league.
“We will also commit KES 10 Million of the License fees paid by our partners to the Kenya Women Premier League,” added Mwendwa.
Apart from the top-flight league, Betking will sponsor the end of season awards gala and there will be in a new tournament referred to as Super 16 that will involve eight teams from the top flight and eight from the National Super League.